Gencon Seminar – Crowdfunding Your Game

Put on by team BackerKit and was composed of – Brian of Harebrained Schemes, Mark of Campaign Coins, Adam of Kingdom Death, Chris of Zombie Orpheus Entertainment, & Rich from The Onyx Path

Kickstarter is a community (a nice one at that)

Recommendations:

1.      Post in comments all the time
2.      Post an update when there is actionable news
3.      Manage your expectations – and those of your backers – you are dealing with companies in China – they have way bigger clients than your game and a different culture
4.      Stat with an audience – put your stuff out there (they used another term instead of stuff) but get it out there for people to see – example a limited run or resin miniatures before you try to release the game
5.      Get followers on social media – know who your first 100-200 backers will be
6.      Use less stretch goals and more live stream video – use twitch for the video
7.      Don’t sell the kickstarter special thing – or tell people that it will be a kickstarter and convention special thing
8.      T-shirts are good kickstarter exclusives
9.      Less tiers on the kickstarter and the panel all agreed no early bird tiers

The seminar reminded me of the article 1000 True Fans – kk.org/thetechnium/1000-true-fans/

What would you add to the list?  What are you doing to build your audience?

Thanks

PJ