Presenters – Jaym Gates, Carol Monahan, Marie Poole, James Wallis
Notes –
One of the biggest crowdfunding challenges is to launch without having an existing audience. (other articles want you to have 200-300 backers before you launch – other industries talk about having 1000 followers)
Getting the followers –
Start a mailing list on your website – so you’ll need a website!
Share images of your game on social media – you’ll need social media too!
Playtesting – this is a two way conversation – communicate back to your playtesters that you incorporated their feedback (or didn’t) and show them the improved version.
Be happy with the product before you go to kickstarter (but you might get some ideas during the campaign that change the final product)
During the campaign –
Find your evangelists – cultivate and nurture these people
30% of funding is people just trolling through kickstarter (your results may vary)
Audience communication – these people want to get to know you (these people are helping you make/release the thing)
Be able to spend money – have the mindset that you can and will need to spend money
Have canned updates and/or news to put out if there is no real news or updates
The panel found facebook ads to be be very successful (over $45K business in one campaign) – pick 10-12 parameters including English speaking – test for 48 hours and modify (again your results may vary)
Look into successful campaigns and see what these people did to build a following and communicate throughout the campaign.
An additional article with some sobering statistics – https://crowdfunding.cmf-fmc.ca/facts_and_stats/how-likely-is-your-crowdfunding-campaign-to-succeed
How much research have you done? Have you read – Jamey Stegmaier’s book – A Crowdfunders Strategy Guide: Build a Better Business by Building Community?
What other books or blogs or podcasts have you found? Let us know in the comments.
Thanks
PJ
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