Customisation or Offering Different Options?

I was recently invited to review a kickstarter page for a project that’s releasing soon.  I checked out the page and then went back to comment on it and look at some other comments.  The biggest issue in the comments was about the different pledge levels.  The options where to pledge at $5 and then $65 and that was it.  I understand you don’t want too many options – but people felt that this was too limited.  Other people commented that there should be something in between so that you don’t have to go as high as the top level.  I this case the top level was for the base game – what if it can’t be made for less?  What do you offer people at a lower amount that makes sense?

On the one hand I love customisation and lots of options but on the other I understand that each of those has to be manufactured and shipped individually to the backer.  How do you balance these?

One time at brunch the waitress asked my son how he wanted his eggs and with great enthusiasm  and excitement he declared he would really like them cooked.  He had a low level of expectation when it came to customisation or options.

What’s an acceptable level of customisation – If I offer a base game and then an upgraded version is that sufficient or should I offer all the options in between?

What are your expectations as far as option go?  What do you think are the public’s expectations?  Should the company have something between $5 and $65 to offer?